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March 2018
Using Sustainable Products to Boost Your Company

Using Sustainable Products to Boost Your Company

As trends continue to drive towards the increase in purchases towards sustainable environmentally friendly products companies need to jump on board and deliver services and products that environmentally aware.
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4 REASONS WHY YOU SHOULD USE PROMOTIONAL MERCHANDISE

4 REASONS WHY YOU SHOULD USE PROMOTIONAL MERCHANDISE

Why use promotional merchandise in your marketing campaign? Greater reach, low cost, increased brand recognition and loyalty.
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February 2018
Branding processes: Tips, tricks and advice on the process

Branding processes: Tips, tricks and advice on the process

We look at each branding solution and the process involved, the advantages of them and jobs they're best suited for.
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January 2018
2018 Promotional Trends

2018 Promotional Trends

2018 is here, already! Time to re-set your marketing calendar and look at what adjustments need to be made to your promotional plan. In terms of 2018 trending items, we’ve identified these for you! All you need to do is get in contact with us, and we can work with you to plan your 2018 promotional merchandise. By looking at what has and hasn’t worked previously, we can incorporate trending items and increase brand awareness with a real impact.   We already know technology is t...
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December 2017
Digital vs Print

Digital vs Print

This article looks at the effects of technology and the shift in digital from print. We look at the benefits of both print and digital media and identify a multi channel approach should be adopted by businesses.
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October 2017
We have 5 senses not 1

We have 5 senses not 1

Successful brand activation insight and some ideas towards your next activation.
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August 2017
Key Promotional Product Trends you may not have considered

Key Promotional Product Trends you may not have considered

We have identified 3 key trends that we believe you should consider when planning your marketing strategies.
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November 2016
4 Ways to Find and Keep New Clients

4 Ways to Find and Keep New Clients

As a business owner, you’ll need a steady stream of customers to meet your sales targets and grow your business. To attract new clients and build a strong client base, you have to implement good marketing strategies. Let’s find out how you can get new customers and build lifelong relationships with them.
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Boost Your Marketing Strategy with These Tips

Boost Your Marketing Strategy with These Tips

It doesn’t matter how good your product is. Without a sound marketing strategy your sales will fall flat. Firstly, you need to find your target audience. Secondly, you need to determine how you’re going to reach that target audience. Lastly, you have to deliver the right message to them.
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October 2016
Is Visual Saturation the Most Effective Way to Market?

Is Visual Saturation the Most Effective Way to Market?

Visual content has become a very popular tool for content marketing. Visuals are interesting and engaging. They convey a lot of information without taking much of your time. They also catch your attention and make it easier for you to pass on information. Infographics, photos, and videos are great content mediums. They help companies present ideas in a very easy to understand way.
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The Most Effective Forms of Branded Merchandise

The Most Effective Forms of Branded Merchandise

Companies are increasingly relying on branded merchandise to build brand awareness, thank clients, and attract new customers. The Australasian Promotional Products Association has accumulated data from different surveys to highlight the correlation between branded merchandise and improved brand awareness. 100% of advertisers agree that business promotional products like custom logo pens and mouse pads return a positive response from customers.
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September 2016
The Future of Branded Marketing

The Future of Branded Marketing

Changes in society, culture and technology play an important role in shaping the future of branded marketing. Branded content marketing differs from content marketing. The former brings content out to the masses in a more entertaining manner while the latter focuses on sales and lead generation.
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6 Quick Marketing Tips

6 Quick Marketing Tips

Marketing doesn’t have to be time consuming or very tedious. All it takes is a few simple strategies to create awareness and build customer relationships.
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4 Marketing Strategies to Avoid Like the Plague

4 Marketing Strategies to Avoid Like the Plague

One of the biggest challenges small business owners face is marketing. Some people simply don’t know which strategies to implement so they research what other companies have done in the past and try to do the same thing. The problem with this is that consumer behaviour has changed. They’re looking for brands that are relevant to them and they have access to a lot of information on their phones.
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A Guide to Creating a Unique Logo for Your Company

A Guide to Creating a Unique Logo for Your Company

Your company logo is a design that represents your business. It could be a simple symbol, stylized text, or a combination of the two. It should stand out from the rest and leave an impression on the consumers you’re targeting. Children who haven’t even learnt to read know how to identify some of the most successful companies by the logos they carry. It’s important therefore, to put a lot of thought into creating a unique logo. It should remain in the mind of your customers and grant you succe...
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