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Branding processes: Tips, tricks and advice on the process
19 February 2018

Branding processes: Tips, tricks and advice on the process

When shopping around for your custom tees, totes, pens, bottles etc you will come across a variety of printing options available. You will probably wonder what the difference is between all of these and why so many? When deciding which method to use its important to consider the purpose of the item, your logo colours and your budget.

Below we look at the differences and which jobs they’re best suited for.

 

 

Screen printing is often used for promotional items that will be used over and over again and on larger quantities. The screen printing process is where a screen is cut to a stencil of the design. Ink is then spread over the screen and onto the item but only on the area you wish. Depending on how many colours your logo is multiple screens will need to be cut for each colour involving a setup fee per colour.

Advantages:

-          Best suited for large quantities

-          Durable

-          PMS colour match

 

Transfers are often recommended for promotional items that are not expected to last as long and on smaller quantities e.g. for shorter promotions. The transfer process is a combination of heat and pressure. The graphic is digitally printed on special heat paper using a solvent ink. The graphic is then pressed with a heat press and transferred onto the T-shirt.

Advantages:

-          Cost effective

-          Suitable for smaller quantities

-          Full colour graphic

 

 

 

Another popular branding technique used is embroidery. Embroidery is a great solution for branding company uniforms as it adds perceived value and is extremely durable when exposed to sunlight, heat and hard wearing conditions. 

Advantages:

-          Extremely durable

-          Suitable for large or small runs

-          High perceived value

-          Cost effective 

Sublimation print is a great process that can create stand out branding. As the sublimation is a dye it has no dye build ups on the finished product and looks apart of the product. It is ideal for procuring vivid full colour imagery.

Advantages:

-          Bright full colour imagery

-          No dye build up

 

It is important to choose the right process for your brand and products to ensure they are durable and suitable for the situation. Talk to one of our sales team members today on which process would best be suited for your brand.