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Archive by tag: marketingReturn
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June 2018
Strategies for building customer loyalty

Strategies for building customer loyalty

The 80/20 rule. 80% of company profits come from the top 20% of your existing customers. This is extremely relevant information for any company to consider when looking at strategies to increase profit and margins. This rule identifies that companies need to make strong movements in the direction of turning their existing customers into loyal and engaged customers.   Customers can grow sales faster than marketing can, which is why we are going to look at strategies to move our existing c...
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May 2018
Creating a productive and positive work environment

Creating a productive and positive work environment

Every business owner wants to foster a positive a productive work environment for themselves and their staff. It’s about getting the balance right between a number of things; the environment, trust, communication, expectations and many more.   Ask yourself these key questions, how engaged are your staff members when they are at work? How do you put together a work environment to produce the best productivity out of your staff? What are your core values as a company? Explore what enga...
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The don’ts of using promotional merchandise

The don’ts of using promotional merchandise

Promotional merchandise can be an extremely useful marketing tool as a means of reaching out to existing and potential customers by generating brand awareness and starting conversations. However, in order to generate the correct results from handing out promotional merchandise it needs to be implemented correctly. These key steps will allow you to optimize your campaign and increase your ROI.   Firstly, don’t go ahead and order random merchandise without a strategy in place. Think ...
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April 2018
Maximise your event engagement

Maximise your event engagement

Yourself and the team have done the hard work and come up with an exciting event idea to launch your new product, the marketing team have picked out the perfect promotional merchandise and the whole team are eagerly awaiting the day of the event…. or at least this is how you would like to describe your event and its execution. In this blog we will discuss ideas around event management and maximising your ROI (return on investment). Follow the steps below closely to ensure your event is e...
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March 2018
Using Sustainable Products to Boost Your Company

Using Sustainable Products to Boost Your Company

As trends continue to drive towards the increase in purchases towards sustainable environmentally friendly products companies need to jump on board and deliver services and products that environmentally aware.
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4 REASONS WHY YOU SHOULD USE PROMOTIONAL MERCHANDISE

4 REASONS WHY YOU SHOULD USE PROMOTIONAL MERCHANDISE

Why use promotional merchandise in your marketing campaign? Greater reach, low cost, increased brand recognition and loyalty.
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February 2018
Branding processes: Tips, tricks and advice on the process

Branding processes: Tips, tricks and advice on the process

We look at each branding solution and the process involved, the advantages of them and jobs they're best suited for.
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December 2017
Digital vs Print

Digital vs Print

This article looks at the effects of technology and the shift in digital from print. We look at the benefits of both print and digital media and identify a multi channel approach should be adopted by businesses.
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October 2017
We have 5 senses not 1

We have 5 senses not 1

Successful brand activation insight and some ideas towards your next activation.
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August 2017
Key Promotional Product Trends you may not have considered

Key Promotional Product Trends you may not have considered

We have identified 3 key trends that we believe you should consider when planning your marketing strategies.
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