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June 2018
Strategies for building customer loyalty

Strategies for building customer loyalty

The 80/20 rule. 80% of company profits come from the top 20% of your existing customers. This is extremely relevant information for any company to consider when looking at strategies to increase profit and margins. This rule identifies that companies need to make strong movements in the direction of turning their existing customers into loyal and engaged customers.   Customers can grow sales faster than marketing can, which is why we are going to look at strategies to move our existing c...
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