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October 2016
Is Visual Saturation the Most Effective Way to Market?

Is Visual Saturation the Most Effective Way to Market?

Visual content has become a very popular tool for content marketing. Visuals are interesting and engaging. They convey a lot of information without taking much of your time. They also catch your attention and make it easier for you to pass on information. Infographics, photos, and videos are great content mediums. They help companies present ideas in a very easy to understand way.
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The Most Effective Forms of Branded Merchandise

The Most Effective Forms of Branded Merchandise

Companies are increasingly relying on branded merchandise to build brand awareness, thank clients, and attract new customers. The Australasian Promotional Products Association has accumulated data from different surveys to highlight the correlation between branded merchandise and improved brand awareness. 100% of advertisers agree that business promotional products like custom logo pens and mouse pads return a positive response from customers.
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September 2016
The Future of Branded Marketing

The Future of Branded Marketing

Changes in society, culture and technology play an important role in shaping the future of branded marketing. Branded content marketing differs from content marketing. The former brings content out to the masses in a more entertaining manner while the latter focuses on sales and lead generation.
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6 Quick Marketing Tips

6 Quick Marketing Tips

Marketing doesn’t have to be time consuming or very tedious. All it takes is a few simple strategies to create awareness and build customer relationships.
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6 Branded Merchandise Facts That You Probably Didn't Know

6 Branded Merchandise Facts That You Probably Didn't Know

Promotional products work wonders for your business. Whether you’re trying to build brand awareness or motivate your consumers to buy your products, branded merchandise gets the task done. The Australasian Promotional Products Association has revealed a few interesting facts about promotional products. Let’s take a look at some of them.
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4 Marketing Strategies to Avoid Like the Plague

4 Marketing Strategies to Avoid Like the Plague

One of the biggest challenges small business owners face is marketing. Some people simply don’t know which strategies to implement so they research what other companies have done in the past and try to do the same thing. The problem with this is that consumer behaviour has changed. They’re looking for brands that are relevant to them and they have access to a lot of information on their phones.
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A Guide to Creating a Unique Logo for Your Company

A Guide to Creating a Unique Logo for Your Company

Your company logo is a design that represents your business. It could be a simple symbol, stylized text, or a combination of the two. It should stand out from the rest and leave an impression on the consumers you’re targeting. Children who haven’t even learnt to read know how to identify some of the most successful companies by the logos they carry. It’s important therefore, to put a lot of thought into creating a unique logo. It should remain in the mind of your customers and grant you succe...
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August 2016
Your Customers Don't Care about Your Brand – They Care about Themselves

Your Customers Don't Care about Your Brand – They Care about Themselves

The verdict is in. Consumers don’t really care about how good your CEO is or how knowledgeable your reps are. What they do care about is their own dreams and desires. If you can help to make those dreams happen, you’ve got yourself a buyer. As a seller you have to know what matters to them, how they feel and what they think. You’re dealing with a sea of smart buyers. They know what they want and they’re looking for products or services that meet their specific requirements. Your job is to ta...
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Online vs Offline Marketing - The Face Off

Online vs Offline Marketing - The Face Off

With more and more people researching and buying products online, is there still a place for traditional marketing? We say yes, but whether or not you should use one over the other isn’t really the debate. It’s about how you use them to complement each other to market your business that counts.
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Corporate Uniforms – Making Your Business Look More Polished and Professional

Corporate Uniforms – Making Your Business Look More Polished and Professional

Corporate uniforms and company work wear help to creates the perception of a business that ‘cares’ not only about their employees but also their customers. It also helps your company to maintain a consistent branded image when employees are both in and out of their place of business.
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May 2014
How to Entertain Your Audience Through Social Media

How to Entertain Your Audience Through Social Media

People use social media for varying reasons, but that there are certain things that all users expect. They want to be heard, inspired and entertained. They want to learn new things and they want to be made to laugh. With traditional advertising on the decline, companies have realised that their customers are now more reachable than ever - through social media. But if your brand is posting the same-old content, or worse, constantly trying to ‘sell’, you’ll probably struggle to keep your audien...
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3 Unique Ways to Promote Your Brand the Old Fashioned Way

3 Unique Ways to Promote Your Brand the Old Fashioned Way

Emails, text messages and social media marketing continue to deliver new customers for businesses. While these are effective methods, don’t underestimate traditional marketing systems to boost your brand awareness. Old school marketing strategies aren’t as outdated as you think. They are cost-effective, they’re attention grabbing, and they have the potential to make a big impact.
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