In a competitive marketplace where customers find it easy to switch supplier, loyalty schemes are an increasingly effective way to increase customer retention and improve profitability. To increase loyalty, smart businesses recognise and reward their best customers. A successful loyalty scheme can be used to inspire and delight your most valued customers and this can result in profitability.

Loyalty initiatives allow you to focus on your best customers and improve customer satisfaction levels as well as increasing customer retention. By increasing loyalty, you increase profitability. Loyal customers are good for your business because they become your best advocates. They recommend you to others, saving you marketing costs. A loyal customer's endorsement is often more powerful to their friends and family than any advertising campaign.

At Image Group, we can help you devising the right loyalty scheme not only for your customers but for your staff too. Customers like loyalty schemes because they feel they are getting rewarded for giving you their business. We can create a customer loyalty scheme that offers customers a quality product they will appreciate.

Here are a few of the services we can offer:

• retention or loyalty programs
• incentive schemes for acquisition
• recognition programs
• customer profiling
• data mining
• consumer promotions
• direct marketing

With our global rewards platforms, rewarding employees with merchandise is just as easy as keeping your customers satisfied. Just select products for your site, assign point values and start awarding points to employees. Sites can be strictly points based or include credit card options for those wanting to offer merchandise for purchase below retail prices.

Combining social media with loyalty schemes is the future of marketing. In addition to traditional global rewards platforms, we can offer you global incentive platforms built into popular social media sites like Facebook. This enables you to reach your employees in the place they like best, while allowing them to like products, share photos and post comments to their entire network of friends.